Define audience, that's a good question. We're all apart of a group of people who are being advertised to constantly during the day, at night, on teevee, in our homes. Yet we just accept it as everyday life and that brand power really does make a difference. On the bus, a man wears a teeshirt with a crest on the breast side. What does it say, you wonder. and then you see it and it explains a product or service. Abercrombie and Fitch puts all their names on their clothing to mass advertise what the company wants you to think through perception. Even on the bus we see this an its just clothes but its so much more than that. It's viewing a message that big business wants you to see so it get recognized and can sell more of their products.